SNICKERS has become "an official marketing partner" of ELEAGUE Season 2, becoming the league's "Official Chocolate Bar".
This is SNICKERS first foray into a major esports sponsorship. The deal includes sponsorship of the pre-show and sponsored "gaffes and bloopers" airing each week.
“[SNICKERS] is an incredible brand that fits perfectly with the community’s culture," said Seth Ladetsky, senior vice president of Turner Ad Sales in a press release, "and we look forward to creating authentic experiences that resonate with ELEAGUE’s highly-engaged, dedicated millennial fan base.”
ELEAGUE Season 2 kicked off Oct. 21 and runs weekly through Dec. 3, 2016. In week one, Group A ended mousesports and FaZe Clan coming out on top of Cloud9 and Immortals. Group B runs on Nov. 4 with Virtus.pro, Ninjas in Pyjamas, G2 Esports and Echo Fox.
Annabelle "Abelle" Fischer is a writer for theScore esports with a love for Dota 2, birds and cheese. You can follow her on Twitter.