Audi is the latest non-endemic sponsor to enter esports, as they have partnered with CS:GO team Astralis.
Astralis first hinted at the new sponsorship in a video released on Twitter Thursday morning, which featured Audi's current marketing hashtag "#untaggable."
"It's fantastic news for esports and a validation of our world, that a non-endemic brand like Audi chooses to work with Astralis and Counter-Strike," Astralis founder Frederik Byskov said in a statement to theScore esports. "I've been in esports for more than 10 years, and we only created Astralis a year ago. It's a fantastic way to celebrate the anniversary today. I'm very thankful for the work RFRSH Entertainment has put into this, making it a possibility for Astralis to enter a partnership with Audi."
Astralis was founded in January 2016, after the team's roster left Team SoloMid to create their own, player-owned organization.
Audi are not the first non-endemic sponsor to get involved in esports, but they are one of the biggest. ELEAGUE has been sponsored by Buffalo Wild Wings and Snickers, but getting outside of food and drink sponsorships, there are few non-endemic organizations sponsoring teams. Visa recently sponsored SK Gaming, Axe sponsored Team SoloMid and Cloud9 and Adidas recently signed a one year deal with Team Vitality to produce a Vitality-branded collection.
Daniel Rosen is a news editor for theScore esports. You can follow him on Twitter.