Windows 10 online commercial features dev1ce

by Dennis Gonzales Jan 24 2017
Thumbnail image courtesy of Helena Kristiansson / ESL

Astralis' star player Nicolai "dev1ce" Reedtz is the subject of a new commercial for Microsoft's latest operating system Windows 10.

The commercial opens with a profile shot of dev1ce and him narrating his start as a competitor in CS:GO. He spoke briefly about his parents hesitant acceptance of his career choice and going forward into 2017 as the commercial ends with the tagline "It all starts with... Windows."

This is yet another non-endemic sponsorship venture from Astralis, as on Jan. 19 the team revealed their partnership with German car manufacturer Audi.

RELATED: Audi calls Astralis partnership 'a pilot case'; will run through DreamHack Masters Las Vegas

Backing Astralis is the esports talent agency RFRSH Entertainment, who also represents Heroic, GODSENT and Norse. They've already raised €4 million in venture capital from a group of tech investors put together by Copenhagen-based technology investment group Sunstone Capital and aim to invest €30 million in esports over next three years.

Dennis "Tarmanydyn" Gonzales is a news editor for theScore esports who enjoys whiskey, D&D and first-picking Abaddon Slardar Clinkz Medusa Oracle a P90 my Souvenir Negev Discipline Priest Pharah.You can follow him on Twitter.