Adidas has filed an opposition to ELEAGUE's request to trademark their logo for various uses.
On June 9, 2016, ELEAGUE filed trademarks for their logo in three categories, entertainment services, digital media and marketing services. The entertainment services trademark was granted in December, but the other two were suspended and Adidas has since filed their opposition on Oct. 10, 2017. It is unclear why the suspension occurred, but Adidas is now able to oppose the digital media and marketing services trademarks.
According to Adidas' opposition, they have the trademark on "the brand with the 3 stripes," and ELEAGUE's logo infringes on that trademark. Adidas' opposition states that they believe ELEAGUE's logo's similarity to theirs could make consumers confused, and potentially dilute the value of the Adidas logo.
"Adidas believes it will be damaged, inter alia, by the likelihood of confusion, mistake or deception, and by the dilution likely to be caused and engendered by the registration and/or use of Applicant’s Marks," Adidas' lawyers state in the opposition filing.
ELEAGUE's name and logo were officially unveiled on Dec. 4, 2015, meaning the trademarks weren't filed until after the first season of the CS:GO league began. Should a trademark examiner decide that ELEAGUE's logo does infringe on Adidas', then ELEAGUE will not be granted their trademark in the digital media and marketing services categories, and could have trouble filing future trademarks.
Both ELEAGUE and Adidas declined to comment.
Daniel Rosen is a news editor for theScore esports. You can follow him on Twitter.