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Complexity CEO on pitching to Dallas Cowboys owner: 'Complexity was basically a fighter jet that was short on fuel'

by Daniel Rosen Nov 6 2017
Thumbnail image courtesy of theScore esports / compLexity Gaming

Complexity Gaming, one of the North America's oldest esports organizations, has been purchased by an ownership group that includes Dallas Cowboys owner Jerry Jones, the organization announced Monday.

Complexity founder and CEO Jason Lake told theScore esports that the deal came after two years of work from Complexity, and was put in motion after Lake met Travis Goff, the son of John Goff, one of the organization's new major investment partners. Goff is an esports fan and set up the meetings between Complexity, the Jones family and John Goff.

While the organization is not that large right now, Lake says that the investment group was more interested in having a stable foundation in esports.

"I believe in honesty," Lake said in a written statement. "I was very truthful about the industry, our past and what I felt about our future. I told investors that Complexity was basically a fighter jet that was short on fuel. Fill the tank (with investment and support) and it’s ready to get in the battle ‘Top Gun’ style."

Jones is the owner of the Dallas Cowboys NFL team, and is listed by Forbes as having a $5.6 billion net work. John Goff is a Texas-based private investor and is also currently the CEO of Crescent Real Estate Holdings.

“The growth in professional gaming is incredibly significant,” Jerry Jones said in a press release. “We are proud to be stepping into this space with John Goff and an industry icon in Jason Lake. Between our stadiums, our personnel, and our experience and knowledge of professional sports, the synergies here are endless and I’m confident our resources will continue the growth of Complexity for years to come.”

Complexity currently fields Dota 2, CS:GO, Hearthstone and Gwent rosters. The org was founded by Lake in 2003 as a Counter-Strike 1.6 team.

Daniel Rosen is a news editor for theScore esports. You can follow him on Twitter.