What is a Gamertag? The Strange Evolution of Gamers' Chosen Identities

by Diego Bernal Gomez, Christian Pearson, Miles Hackett, Josh Bury Feb 25

In real life, you don’t get to choose your own name.

Sure, once you’re an adult you can legally change it, but by then, you’ve already spent a large chunk of your existence already being called something. But thankfully for the internet and video games, we are all given a second chance.

The opportunity to fully rebrand — the power to create an alter-ego that can express our identity and tell the rest of the world what we are all about.

A gamertag.

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