Team Vitality, Adidas sign sponsorship deal

by Josh Bury Jan 9 2017
Thumbnail image courtesy of Team Vitality

Adidas has signed a one-year deal with Team Vitality that will see the sportswear company produce a new collection for the French esports organization and pay them an undisclosed amount.

Vitality will feature the team's logo on their jerseys, including their LCS jerseys. The deal was announced first on Twitter, and then confirmed by Vitality on their website.

Adidas is the largest European sportswear manufacturer and is a non-endemic sponsor in the esports space, though they also recently sponsored newly-formed esports organization NORTH. Neither Adidas' tweet nor Vitality's announcement confirmed the financial nature or exact length of the deal.

Speaking to theScore esports, Vitality's founder and owner Nicolas Maurer clarified the duration of the deal and described it as "a standard sponsorship deal between a brand and a team."

"We are getting paid like a standard sponsorship deal between a brand and a team. Can't disclose the figures though!"

Adidas did not immediately respond to a request for comment.

Josh "Gauntlet" Bury is a news editor for theScore esports. You can find him on Twitter.