DECEMBER 19, 2020, TORONTO - theScore esports, North America’s preeminent esports media destination, has been named the exclusive English language broadcast partner for the League of Legends’ Demacia Championship, a marquee annual event featuring 24 of China’s top esports teams.
Live event coverage will run from December 20-27 and be streamed across theScore esports’ YouTube and Twitch channels. The Demacia Championship will be theScore esports’ first-ever live event broadcast, with production originating from their esports headquarters in Toronto.
“We’re thrilled that TJ Sports identified theScore as the ideal partner to produce and distribute the Demacia Championship’s English language broadcast to fans worldwide,” said Aubrey Levy, Vice President of Content and Marketing, theScore. “We’ve found fantastic audience reception in our coverage of the Chinese League of Legends scene, and can’t wait to leverage our video production expertise and wide global reach to deliver an entertaining live event viewing experience for League fans.”
“We are glad to work with industry leaders to distribute our tournament, Demacia Championship, to reach a broader audience in the world." Said Kate Han, Head of Branding and Events at TJ Sports. “We believe the Demacia Championship will bring an excellent watching experience to the western esports audience during the Christmas period for its game quality and unique playstyle of LPL teams. This will be a great pre-season tournament before the upcoming 2021 season.”
Hosted by TJ Sports, the Demacia Championship is the first professional esports competition of their competitive year. The event provides an early look at the new season of League of Legends, and showcases many of the top, up-and-coming talents from one of the world’s most competitive regions.
theScore is partnering with TJ Sports to produce the English language broadcast of the Demacia Championship. The on-air team providing commentary includes six well-known personalities: Oisín “Penguin” Molloy, Rob “Dagda” Price, Jordan “Lyric” Corby, Clement Chu, Joe “Munchables” Fenny and Jake “Hysterics” Osypenko. The event will be hosted by theScore’s own Danny Burke and Daniel Rosen providing studio coverage.
About theScore esports
theScore esports is North America’s preeminent esports media destination, reaching millions of fans with its award-winning gaming coverage. Its original series and content cover the games, players and personalities from across the global competitive gaming scene. theScore esports has more than 1.5 million subscribers to its YouTube channel and also publishes across Facebook, Instagram, Twitter and Tik Tok, generating hundreds of millions of views.
About TJ Sports
TJ Sports is an Esports operation joint venture company, established by Tencent and Riot Games in Jan 2019. Our goal is to make League of Legends Esports the most Professional, Influential, and Commercially Valuable sports in China. Operating League of Legends Pro League (LPL) in China, TJ Sports now envisions to enter the international market by producing and distributing premium esports products to the world.