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Report: Riot to co-ordinate with MLBAM to create all-in-one video app for League of Legends

by theScore Staff Nov 16 2016
Thumbnail image courtesy of theScore esports / Riot Games

Riot is working to create a video app focused on professional League of Legends viewership, according to a video report from Richard Lewis.

Thanks to documents allegedly leaked from multiple sources within Riot, Lewis says the app would feature high quality livestreams of professional play, on-demand video and would be usable across mobile, tablet, computer and home entertainment platforms.

The application, dubbed "Riot Video App" in the document, is being produced in cooperation with MLBAM (Major League Baseball Advanced Media), according to Lewis. MLBAM is a digital content marketing firm affiliated with Major League Baseball.

The firm has previously worked with MLB (Major League Baseball), MiLB (Minor League Baseball), the PGA Tour and the WWE (World Wrestling Entertainment) Network among others.

The document refers to "billing/subscriber management" as a responsibility of Riot Games, alleging potential features or content that sits behind a paywall. This has precedent in League of Legends, where OGN previously kept HD streams, videos on demand and participation in chat in OGN Champions for Twitch subscribers only. This information coincides with described efforts on the part of team owners and Riot to create new revenue streams for teams participating in LCS, with this being a potential option.

"MLBAM is working with Riot Games to develop and launch a standalone video application for Riot Games LIVE and on-demand video content," Lewis' document reads. This would be an unprecedented move for the esports viewing experience, with most others using third-party streaming services such as Twitch and YouTube to ensure an audience for their competitions.

As it stands, no response from Riot has been made with respect to the claims, and Richard Lewis has said that the document outlines the announcement of this partnership on Dec. 1.

Gabriel Zoltan-Johan is a News Editor at theScore esports and the head analyst for the University of Toronto League of Legends team. His (public) musings can be found on his Twitter.

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