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The Crossover: Why sports brands are chasing esports viewers and spending millions to reach them

by Daniel Cole, Dennis Gonzales 4d ago

Any of the Majors sports leagues dwarf the entirety of esports, but a number of sports teams see the potential of the industry, particularly a handful of NBA teams.

These teams have spent millions just to get into esports, but there’s potentially a lot for them to gain from their ventures, such as the fandom from people like you.

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