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The Story of Rainbow Six Siege

by Matt Massey, Josh Bury 22d ago

Every game wants to be the next big thing. Worse, they want it to be the next big thing right from launch.

But unlike the massive successes and instant flops of recent years, an unlikely Ubisoft game has steadily built up a fanbase. They did it by reinventing what the franchise meant, while simultaneously committing to a post-release support structure that would keep the game relevant for years to come.

In the process, they’ve built not only a devoted player base, but a growing esports scene as well.

This is the story of Rainbow Six Siege.

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