Three-time NBA champion and League of Legends fan Rick Fox has bought Gravity's spot in the North American LCS and re-branded the team as Echo Fox.
“As a professional athlete, businessman and proud member of the gaming community, I see the way that the eSports world is growing and I know we are on the verge of something massive,” Fox said in a press release.
“The opportunity to parlay my experience in sports, entertainment and gaming into a leadership role with Echo Fox is exciting and humbling. This decision is equal parts business and personal for me."
Rick Fox played in the NBA for 13 seasons with the Boston Celtics and Los Angeles Lakers, winning three NBA championships with the Lakers. League of Legends fans might know him best for his LCS discussions with Gordon Hayward on NBA TV.
"The desire, focus, dedication and work ethic that I have seen from athletes in the eSports space reminds me of the competition I felt as I pursued a career in basketball," he said. "My passion was supported and embraced by society and, as owner of Echo Fox, I plan to be an advocate for our athletes in the same way.”
Gravity finished fourth in the NA LCS Summer Split, and were knocked out of the regional qualifiers by Cloud9 in the first round.
Echo Fox has yet to announce their roster for the Spring Split.
Daniel Rosen is a news editor for theScore eSports. Echo Fox is cool, but you know what would be cooler? What if that Fox was shrieking? You can follow him on Twitter.